Clear terms for a managed website service.

1. Who these Terms are between

“PrettyLanding,” “we,” “us” and “our” mean the provider identified as PrettyLanding on your Order and invoice. “Customer,” “you” and “your” mean the business accepting the Order. The provider’s legal name and postal address must appear on the Order before payment. Questions can be sent to martin@prettylanding.com.

The paid service is offered to businesses, not for personal, family or household use. A person accepting these Terms for a business confirms that they have authority to bind it.

2. The agreement and order of precedence

Your agreement consists of these Terms, the Privacy Policy, and the written proposal, statement of work, checkout summary or other service record we approve for you (the “Order”). The Order records the customer, price, billing start, agreed website direction, initial revisions and any customer-specific terms. If documents conflict, the Order controls over these Terms for that conflict. A later written agreement signed by both sides controls over both.

Browsing the public website or receiving a free review does not start a paid service. The paid agreement begins when you accept these Terms at checkout or sign the Order and the first payment is successfully made.

3. The standard service

The standard Local Service SEO plan is US$150 per month, billed monthly in advance, with no setup fee and no minimum term. It includes:

• A researched, tailored website built and maintained as a managed service.
• Hosting, HTTPS certificates, backups, maintenance and the customer-owned domain connection.
• Unlimited queued ordinary website requests, with one active request at a time.
• Content, page, image, layout and form changes within the website service.
• Ongoing local-search and useful content work selected from your goals and available evidence.
• An account for requests, billing, enquiry settings, review invitations and published reports.
• Enquiry capture and delivery to a receiving address you verify.
• A monthly report covering completed work, available search evidence and relevant activity.

The account is a service account, not a page builder or website editor. We make and release website changes for you.

4. Free review and demonstration

We may review your existing website and local search market and may prepare a hosted, one-page demonstration before payment. The review and demonstration are free, confidential between the parties unless agreed otherwise, and create no obligation to subscribe. They are a proposed direction—not a complete website, production launch, ranking promise, ownership transfer or approval of facts you have not checked.

5. Delivery, approval and timing

After payment, we complete the agreed revisions and remaining website. You review the finished revision before indexed publication. Launch occurs only after your approval and after required domain, account, enquiry and measurement access is available.

We acknowledge ordinary requests within one business day, aim to complete simple edits within three business days, and provide a target date for larger work. These are operating targets, not guaranteed service levels. Deadlines move when we are waiting for information, access, approval, payment, a third-party service or a newly agreed change in scope.

6. What is outside the standard plan

Unless an Order expressly includes it, the plan does not include a new bespoke software product, paid advertising or media spend, purchased links, third-party subscription fees, ecommerce operations, call answering, legal advice, professional compliance advice, or work unrelated to the agreed website and local-search service. We will identify out-of-scope work before accepting a separate charge or commitment.

7. Your responsibilities

You agree to:

• Provide accurate business facts, lawful content, working access and timely decisions.
• Review and approve claims, prices, licences, credentials, service areas and regulated statements before publication.
• Own or have permission to use every name, mark, image, testimonial and other item you provide.
• Maintain your business licences, insurance, customer service and legal notices specific to your trade.
• Keep account credentials secure and promptly report suspected unauthorized access.
• Use enquiry and review tools lawfully, including honoring marketing opt-outs and requesting only genuine reviews without incentives or review gating.

You remain responsible for your business, its services and its customer relationships. We may rely on factual approvals from your authorized contacts.

8. Domains, customer materials and website rights

Your domain must remain registered in your name and paid by you. You retain ownership of materials you provide and grant us a worldwide, non-exclusive licence to host, copy, edit and display them only as needed to provide, secure and improve your service.

Once paid, you may use the customer-specific text, graphics and assembled website we create for your business. PrettyLanding and its licensors keep ownership of reusable templates, libraries, deployment systems, methods, internal tools, know-how and material created independently of your Order. Third-party assets remain subject to their licences. Section 13 describes the proposed exit handover.

9. Enquiries, reviews, email and measurement

Website forms store and forward enquiries to the addresses you configure. Automatic acknowledgements identify themselves as automatic and do not promise that a person has responded. You are responsible for following up and for the accuracy of recipient settings.

Review invitations may be sent only for genuine completed jobs you record. They must seek honest feedback without incentives, selective suppression or instructions about sentiment. Delivery of an invitation does not establish that a review was posted.

Search reports depend on available sources such as Search Console and recorded form activity. Missing, delayed or partial data will be labelled. A click, form submission or invitation is not proof of a completed sale, posted review or result caused by our work.

10. Charges, taxes and failed payment

The subscription charge is due in advance on the billing date shown at checkout and then each month until cancellation takes effect, plus applicable tax. Stripe processes payment; we do not receive full card numbers. Promotions apply only as shown at checkout.

A failed payment does not automatically erase your website. We may pause new work or, after reasonable notice and an opportunity to cure, suspend hosted services. Amounts already due remain payable. Payment status and website-publication status are separate.

11. Acceptable use and suspension

You may not use the service for unlawful, deceptive, infringing, abusive or security-threatening activity; to collect information without required notice or permission; to distribute malware or spam; or to interfere with the service or another customer. We may refuse or suspend the affected use when reasonably necessary to prevent harm, comply with law or protect the service. Where practical, we will explain the issue and allow a reasonable opportunity to correct it.

12. Cancellation

You may cancel any time through Stripe’s billing portal, through your client account or by emailing us. Under the proposed default, cancellation takes effect at the end of the current paid monthly billing period. Service continues through that date, and Stripe is instructed not to renew. Payments already made are not refundable or prorated except where law requires otherwise or the Order expressly says otherwise. We will confirm the effective date, final invoice and handover steps in writing.

We may end the service at the end of a billing period on at least 30 days’ written notice, or sooner for material breach that is not cured after reasonable notice, unlawful use, serious security risk or non-payment. Rights and obligations that by their nature should continue—including payment, ownership, confidentiality, disclaimers and liability limits—survive.

13. Proposed exit handover

Your domain remains yours. If you ask within 30 days after the service ends, we will provide a reasonable export of your customer-supplied content, customer enquiry data then available to you, and the current production website files that are specific to your business. Where technically practical, we will transfer the customer-specific repository or hosting project instead of providing an export.

The handover excludes our secrets, security credentials, internal systems, other customers’ information, non-transferable third-party materials and reusable tools or templates described in section 8. You are responsible for new hosting, third-party charges and use after handover. Work beyond the standard export or reasonable transfer assistance requires a separate written agreement. After the handover window, we may remove access and delete or de-identify information subject to legal, billing, security, backup and dispute-retention needs.

14. Confidentiality and data protection

Each side will use the other’s non-public information only for the agreement, protect it with reasonable care, and disclose it only to people and service providers who need it and are bound to protect it. This does not cover information already lawfully known, public without breach, independently developed or lawfully received from another source. Required legal disclosure is permitted, with notice where lawful.

The Privacy Policy explains our handling of personal information. For personal information in your customer enquiries, you determine the business purpose and we process it to provide the service. A separate data-processing addendum may be agreed where required.

15. Third-party and AI-assisted services

Hosting, databases, authentication, email, payments, search data and development tools are supplied in part by third parties and remain subject to their availability and terms. We may use AI-assisted development tools to research, draft, code and review work, with human oversight. Do not send passwords, payment-card data or unnecessary sensitive information in ordinary messages or website requests.

16. No promised business outcome

We promise to perform the agreed work with reasonable care and skill. We do not guarantee a search ranking, indexed page, lead count, review, revenue result, uninterrupted service or outcome controlled by a search engine, customer, platform, registrar or other third party. Except for promises expressly stated in the agreement and rights that cannot lawfully be excluded, the service is provided without other warranties.

17. Liability

To the maximum extent permitted by law, neither side is liable to the other for indirect, incidental, special, exemplary or consequential loss, or for lost profits, revenue, goodwill or anticipated savings. PrettyLanding’s total liability arising from the service will not exceed the subscription fees you paid during the 12 months before the event giving rise to the claim. These limits do not apply where law prohibits them or to fraud, wilful misconduct, payment obligations, or infringement caused by materials a party supplied.

You will defend and reimburse PrettyLanding against third-party claims arising from your business, customer relationships, unlawful instructions, or materials you supplied, except to the extent caused by PrettyLanding’s breach of the agreement.

18. Disputes and general terms

Before filing a claim, each side will give written notice describing the problem and allow 30 days for good-faith resolution, unless urgent relief is reasonably necessary. This draft does not require arbitration or choose a governing jurisdiction; applicable law determines the available forum and rights.

Neither side is liable for delay outside its reasonable control. You may not transfer the agreement without our written consent, except with a genuine sale of substantially all of your business. We may transfer it as part of a sale or reorganization of PrettyLanding, provided the successor honors it. If one term is unenforceable, the rest remain effective. Failure to enforce a term once is not a waiver. The agreement is the entire agreement about its subject and may be amended only in writing, except as section 19 allows for updated public Terms.

19. Changes and contact

We may update these Terms for future customers at any time. For an active customer, a material change takes effect only after reasonable notice and as the existing agreement and applicable law allow; it will not silently rewrite an already agreed price or customer-specific term. The date at the top identifies the version. Contact martin@prettylanding.com with questions or notices.